Snapchat reaches 90% of 13-24 year olds and 75% of 13-34 year olds in the US - every single day. It's the cheapest CPM in social media, the most sophisticated AR platform in the world, and the second most trusted app for direct messaging. Your competitors have written it off. That's your opportunity.
Why Snapchat
Snapchat CPMs average $3.20 vs Meta's $12+ and TikTok's $9+. If your audience is on Snap, you're getting 3-4× the impressions for the same dollar.
Snapchat reaches 90% of US 13-24 and 75% of 13-34 every day. Meta and TikTok can't touch that penetration in this demo.
The average branded AR Lens is used for 20+ seconds and shared 3× more than a video ad. It's the closest thing to a viral commercial in 2026.
Who wins here
Content we produce
5–15 second full-screen vertical video ads. Sound-on by default - massive advantage over silent-first platforms.
Custom branded face filters, world lenses (try-on for products), and 3D object placements built by our Lens Studio team.
TikTok-style vertical video feed with $1M+ creator payouts. Massive organic reach opportunity for brands willing to produce native content.
Product carousel ads that let users browse and buy without leaving Snapchat. Perfect for e-com catalogs.
Ads inside the Discover feed - premium placement between Netflix, ESPN, Cosmo, and top creators.
Full pixel setup, lookalikes, retargeting, in-app conversion tracking, and Advanced Custom Audiences.
Real dollars, real brands
Names anonymized per NDA. Numbers are pulled straight from Ads Manager and Shopify dashboards.
Our Snapchat playbook
Snap Pixel on every page, event mapping, Custom Audiences uploaded, competitor audience research.
5-10 hook variations per campaign. Native, phone-shot, unpolished - Snap ads that look like ads bomb. Snap ads that look like Snaps convert.
$40-100/day cold audience testing with 3-5 creatives. Kill losers on day 3. Scale winners aggressively.
Optional for Pro+ clients. Custom Lens built in Lens Studio, submitted for review, launched with promoted media.
For appropriate brands, we produce and post Spotlight content weekly to build owned reach alongside paid.
Weekly bid, creative, and audience iteration. Retargeting sequences, Collection ads for catalog, hourly monitoring during scale phase.
Snapchat packages
All packages include strategy, content production, publishing, and monthly reporting. No setup fees for annual plans.
Learn from other people's money
We audit hundreds of accounts a year. These are the leaks that quietly drain thousands from budgets before anyone notices.
Repurposing polished Instagram Reels as Snap Ads - they immediately read as ads and get skipped. Snap converts on raw, native, phone-shot creative.
Ignoring sound design - 60% of Snap Ads are watched with sound on. Silent, subtitled ads leave conversions on the table.
Not installing the Snap Pixel - without it, you can't retarget, build lookalikes, or measure real conversion lift.
Copy-pasting Meta audience strategy - Snap's Advanced Custom Audiences work differently. What works on Meta rarely maps 1:1.
Running only Snap Ads without an AR component - the platform actively boosts advertisers who use Lenses in their media mix.
Judging Snap on 7-day performance - Snapchat conversions often complete 3-14 days after the last Snap view. Set attribution windows accordingly.
FAQ
For the 13-34 demographic, yes - enormously. Snap grew MAU 9% YoY in 2025 and remains the #1 app for daily use in that age group. If your buyer is under 35, you cannot ignore Snapchat.
Minimum $30-50/day per campaign to gather statistically significant data. We recommend $1,500-3,000/mo to properly test creative and scale winners.
Lenses aren't direct-response tools - they're brand-building machines. Beauty and QSR brands regularly see 200-500% earned-media multipliers on Lens investment. We'll model expected ROI in the audit.
For traditional B2B and 45+ buyers, no - you're better served by LinkedIn, Meta, or Google. We'll tell you honestly in the strategy call, not sell you a package that won't perform.
Yes on Growth and above. Ad spend billed directly by Snap to your card. We never touch the money.
Free 30-minute strategy call. We'll audit your account live and tell you exactly what to fix - even if you never hire us.
